Partners in Preservation
In partnership with American Express and National Geographic, we created a new brand identity, design system,
and visual execution for the 2018 Partners in Preservation’s Saving Places Campaign.
National Logo
Designed a new logo and brand identity for the campaign. Inspired by the original logo, evolved and simplified it to be mobile friendly and more modern. Evolved thee blue palette and simplified it to adhere to the new American Express brand colors. The fonts also align with Amex’s redesigned typefaces, Benton Sans and Gaurdian.
Local Logo
A local logo was created in a templated format so that all 25 sites under contention for the Saving Places award could easily personalize and use them for campaign materials.
Campaign Templates
Suggested templates for the Main Street sites to use as guidelines for executing physical assets for their campaigns.
Website design for Saving Places
Digital Templates
These templates were created for the Main Street candidates to utilize for their digital platforms including custom Instagram sleeves, Facebook animations, and all other assets for digital campaigns.
